We Come to You
Covering Central London
SwimFitz serves Mayfair, Marylebone, Fitzrovia, St James's and the surrounding W1 streets. Central London properties often feature beautifully designed basement pools — discreet, heated and perfectly private. Whether your pool overlooks a Grosvenor Square garden or sits beneath a Mount Street townhouse, we work in all of them.
Apartment or building pool? If you have authorised access to a private pool — whether in a residence, managed building or private facility — we can teach there. Get in touch →
Mayfair in Depth
Mayfair
In Detail.
Mayfair and the W1 core represent the smallest geographical catchment we serve and one of the most concentrated. Where a Mayfair address has a private pool — almost always indoor, often basement-level — demand for discreet one-to-one in-home coaching is extremely high. We treat every Mayfair booking as a discretion-first relationship.
Postcodes Covered
Streets and areas we routinely serve in this catchment: Grosvenor Square, Berkeley Square, Mount Street, Park Lane, Curzon Street, Marylebone borders and Fitzrovia borders.
Getting to you. Nearest stations and routes: Bond Street, Green Park, Hyde Park Corner and Marble Arch on the Central, Jubilee, Piccadilly and Victoria lines. Our coaches travel with full equipment so the journey itself does not add to your cost.
Nearby SwimFitz Areas
Families with a second pool or family member in any of these nearby areas can be managed under one booking relationship with the same coach.
The Private Advantage
Why Private Every Time
100% Focus
Your Swimmer Only
Every second of every session is focused on one person. No distractions, no shared lanes, no strangers. Progress is measurably faster than any group class or private club pool.
Your Pool
Complete Discretion
Brian comes to you. No commute, no public changing rooms, no scheduling around pool timetables. Expert coaching in the complete privacy of your own central London pool.
Real Results
Progress in 3–5 Sessions
Whether it's a nervous child, a baby starting out, or an adult who never properly learned — bespoke one-to-one coaching delivers measurable results faster than any alternative.
What We Teach
Lessons For Every Age
From 6 Months
Baby Swimming
Gentle water confidence with a parent in the pool. Breath control, floating and a love of water from the very beginning.
Ages 3+
Children's Lessons
Swim England Learn to Swim pathway at your child's pace. 100% focus, verbal progress update after every session.
All Abilities
Adult Lessons
Non-swimmers to experienced swimmers improving technique. Total privacy and a completely bespoke programme in your own pool.
Competitive
Triathlon Coaching
Open water strategy, freestyle efficiency and race-day breathing drills. Cut your swim split and compete with confidence.
Your Coach
Meet Brian FitzGerald.
Brian has over 30 years of private coaching experience across London. From first-time baby swimmers to competitive triathletes and executives wanting to finally learn properly — he has coached them all with the same precision and patience.
He teaches at your Mayfair or St James's pool, fully equipped, with a bespoke lesson plan and verbal progress updates for every session. No shortcuts, no cookie-cutter approach.
What Clients Say
Trusted by London Families.
“I'd avoided swimming my entire adult life — always found excuses not to go near a pool. Brian changed that completely. Six sessions in our home pool, totally private, no embarrassment. I can now swim confidently and actually enjoy it. Remarkable.”
“Brian teaches both our children in our pool and the progress has been extraordinary. He gives each child his complete attention, keeps detailed notes, and communicates everything clearly. Worth every penny — and the convenience of him coming to us is priceless.”
Transparent Pricing
One Price. No Surprises.
What's included
Everything You Need.
Your lesson fee is fully inclusive. Brian arrives at your Mayfair or Marylebone pool fully equipped — there are no travel supplements, no extras, no hidden fees of any kind.
Getting Started
Three Steps to Your First Lesson.
Submit Your Enquiry
Fill in the short form — under 2 minutes. Tell us about your swimmer, your pool address in Mayfair or St James's, and your preferred days and times. No payment at this stage.
Brian Replies Within 24 Hours
Usually the same day. Brian confirms availability, answers any questions about your specific pool or situation, and agrees your first lesson date directly.
Your Coach Arrives
Brian arrives at your central London pool fully equipped and prepared. Every first session starts with a brief swimmer assessment — so every subsequent lesson is precisely tailored.
Common Questions
Mayfair FAQ.
Ready to Book in Mayfair?
Expert coaching at your pool. Brian replies within 24 hours.