Getting Started
Your SwimFitz coach comes directly to your home or private pool. One-to-one coaching with no commute, no public changing rooms and no crowded lanes.
Everyone — babies from 6 months, children from 3 years, and adults of all abilities. Beginners, nervous swimmers and competitive triathletes all welcome.
Fill in our contact form or book and pay online. We respond within 24 hours and can usually arrange a first lesson within 48 hours.
We started in London and Hertfordshire and now cover much of the Home Counties and beyond — Surrey (Cobham, Weybridge, Esher), Essex, plus newer areas in Cheshire (Alderley Edge, Wilmslow), Kent (Sevenoaks) and Oxford. See full coverage here. Not listed? Just ask — we're adding coaches all the time.
The Lessons
30 minutes for babies and young children. 45–60 minutes for older children and adults. We agree the best duration when you get in touch.
An assessment session. We observe current ability and confidence, then introduce activities at a comfortable pace. Building a positive relationship with water is always the first priority.
Yes. Children's lessons follow the Swim England Learn to Swim pathway — structured, nationally recognised progression personalised to your child.
Most clients see real improvement within 3–5 sessions. Private coaching is significantly faster than group lessons — every minute is focused on one swimmer.
Yes — one of our specialities. Water anxiety is approached with patience and a structured programme. The privacy of your own pool makes a huge difference.
Booking & Pricing
Pricing varies by location, duration and frequency. Contact us for a personalised quote — always upfront before you commit.
Pay securely online via Stripe at our booking page, or by card/bank transfer arranged directly with Brian.
Cancel or reschedule with 48 hours notice at no charge. Within 48hrs a 50% fee applies; within 24hrs a 100% fee applies. If SwimFitz cancels, you get a full refund or reschedule. See our Terms & Conditions.
7 days a week, 52 weeks a year — mornings, evenings, weekends. We work around your schedule.
Your Pool
Most private pools work — indoor or outdoor, heated or unheated (weather permitting). Appropriate depth for planned activities required. We discuss your pool before the first lesson.
Ensure the pool is clean, accessible and at a comfortable temperature. Your coach brings all teaching aids. A brief safety check is done before the first lesson at any new pool.
The Coach
Yes. Brian FitzGerald is STA and ASA qualified, holds an enhanced DBS certificate, is fully insured with public liability cover and holds current first aid certification. Learn more.
Yes — the same coach every session. Consistency is a core advantage of SwimFitz. Brian knows your swimmer and tracks progress continuously.
For children under 16, a responsible adult must remain on-site. For baby swimming, a parent is in the water throughout. Adult swimmers need no chaperone.
Areas & Network
We began in London and Hertfordshire and have expanded across the Home Counties and beyond — including Surrey (Cobham, Weybridge, Esher), Essex, Cheshire (Alderley Edge, Wilmslow), Kent (Sevenoaks) and Oxford. See every area here. If yours isn't listed, ask — we're opening new areas continually.
Through a vetted national network of local coaches. Founder Brian FitzGerald personally approves every coach to the same standard he set in London, so in newer regions you're matched with a hand-picked local coach rather than Brian travelling to you. See our coach standards.
In regions where our network is still opening, we take your details and match a vetted local coach as availability is confirmed for your address. Registering early secures priority access as we launch in your area.
Every SwimFitz coach is Enhanced DBS checked, holds recognised teaching qualifications, is fully insured and reference-checked, and is personally approved by Brian. You always have one accountable point of contact.
Yes. Families with a second home or family members in different areas can be looked after under a single booking relationship — often with the same coach rotating between addresses.
Other Services
Yes. Alongside private swimming, SwimFitz delivers a full range of at-home coaching: adult fitness & wellness, gymnastics, children's personal training, baby & toddler yoga, tennis and travel & concierge coaching. See all at-home services.
Private personal training, Pilates, yoga and pre/postnatal coaching at your home or home gym — for the adults of the household, not just the children. Learn more.
Your trusted coach travels with the family — to a second home, villa, chalet or yacht — so swimming and sport continue on holiday. Bespoke and arranged through one point of contact. Learn more.
Yes — many households combine swimming with tennis, fitness or other disciplines under a single relationship. PAs and household managers can arrange everything in one place. For PAs & concierges.
Yes — we're recruiting vetted swimming, tennis and fitness coaches across England. Apply to coach with SwimFitz.